We used to run to the dining room and wait for food to be served, but more than anything, we waited for that tall green bottle to arrive. Food just tasted better with 7Up. This “tradition” of having 7Up with a desi dinner still hasn’t changed in our house, as I’m sure it hasn’t in many others as well. In fact, the very mention of an outdoors eating spree brings this fizzy lemony drink to mind.
The brand’s mantra, “Mana Lo Food Ka Love” mirrors their efforts to encourage foodies to celebrate their connection to food, no matter what region of the country they belong to or what excites their taste buds the most. After all, there is no love greater than the love for food, right? And for us Pakistanis, everything, even cricket and fashion, can be linked to food.
7Up recently hosted an event titled Foodies Without Borders (#FoodiesWithoutBorders) in Lahore at the Royal Palm Golf & Country Club. The event was hosted by Cybil Chaudhry and VJ Shehzad. It was a star-studded affair, with celebrity such as Ahmed Ali Butt, Noor, Noman Javaid, Amanat Ali and Qurram Hussain from Josh in attendance.
“Khalis aur namkeen toh bus Karachi ki haleem” – Jimmy Khan
We’re sure you’re to know what the event was all about? Well, if there’s one thing we Pakistanis can’t deny, its food. 7Up brought foodies together from all over the country under one roof so they can enjoy their favorite local delicacies and also give cuisines they have never tried before a taste.
As many as 20 of the most beloved authentic eateries from Peshawar, Lahore and Karachi were flown in directly from their cities to the event (how awesome is that?). This gave foodies a chance to experience a wide range of Pakistani flavors, all a few feet from one another. Imagine the glory of the best paaye, nihari, kababs, tikkas and pulao in Pakistan all in one place!
People were spotted enjoying their favorite haleem, tikkay, pulao, kababs and so much more – they couldn’t get enough of the place! The phrase “Mu main paani aagaya hai” (My mouth’s watering) seemed just about accurate.
A live performance by the band Khumariyaan seemed like a perfect way to complete the event. Good food and good music paired with 7Up – sounds like every foodie’s wish fulfilled!
“I am on a ‘seefood’, I see food and I eat it” – Adeel Asghar
We loved the video booth that 7Up set up for celebrities to express their love for food, and here’s what they had to say about the whole affair. It’s quite entertaining to see them all get into their desi modes when sharing their favorite Pakistani cuisines.
Check out the list of food vendors that were a part of the event (we’ve highlighted our favorites):
From Karachi – the city of spice:
1. Chullu Kebab
2. Burns Road Kay Bun Kebab
3. Karachi Haleem
4. Karachi Biryani
5. Liaquatabad Pani Puri and Dahi Barrey
6. Merathi Dhaga Kebab
7. 7Up Limka
From Lahore – the hub of desi food:
1. Waris Nihari
2. Kaka Gurda Chanp
3. Zakir Tikka
4. Arif Chatkhara House
5. Phajjey Kay Paaye
6. Bhaiya Kabab
7. Cheeka Chikker Chaney
8. 7Up Doodh Soda
From Peshawar- all things meat:
1. Peshawari Seekh Kabab
2. Allahuddin Chapal Kabab
3. Peshawari Charsi Tikka
5. Maalga Namkeen Rosh
6. Maalga Goat Sajji
Our love for food brought us together with 7Up in Karachi this June, where our very own Chefling-in-Chief Madiha Hamid helped them co-create a billboard with her yummy recipe for Prawn Masala with Rice.
As long as we have our continuous refills of 7Up, we are ready to celebrate our love for food and dive into delicacies from across the country.